Which term refers to the marketing name chosen by drug manufacturers?

Which term refers to the marketing name chosen by drug manufacturers?

• A. Potency
• B. Efficacy
• C. Trade name
• D. Official name

Answer: (C)

The term referring to the marketing name chosen by drug manufacturers is the trade name, also known as the brand name. Potency describes the dose needed to achieve an effect, while efficacy is the maximum effect a drug can produce. The official or generic name is the nonproprietary name assigned by regulatory authorities for universal identification. Trade names are created for marketing, often trademarked and can vary by country, even though the active ingredient remains the same.

The term referring to the marketing name chosen by drug manufacturers is the trade name, also known as the brand name. Potency describes the dose needed to achieve an effect, while efficacy is the maximum effect a drug can produce. The official or generic name is the nonproprietary name assigned by regulatory authorities for universal identification. Trade names are created for marketing, often trademarked and can vary by country, even though the active ingredient remains the same.